Herald Center
Video Design
This 400 foot video facade stretches around the corner of 34th St and 6th Ave across the street from Macy’s in historic Herald Square. I am responsible for creating all of the video that plays 6-11pm nightly, which is updated monthly and on holidays.
While February and March are reserved for Black and Women’s History Months, the remainder of the year is directed by a single concept — viewing the year’s worth of changes that occur in nature through the lens of the phases of human life.
